Sessy Kitchen: Where Creators Become Food Brands
Sessy Is a Three-Act Story
A deliberate, sequenced build — each phase proving the next.
ACT I
Sessy Core - Phase 1
We proved the product.
  • Premium Korean condiments
  • DTC launch: June 2026
  • Y1 Revenue: $170K
  • ✓ Product-market fit
ACT II
Sessy Collabs - Phase 2
We proved the engine.
  • Creator capsule drops
  • Y1: $2.9M | Y5: $31M+
  • 188K customers
  • ✓ Creator commerce works
ACT III → NOW
Sessy Kitchen - Phase 3
Here's where it all goes.
  • AI-powered creator platform
  • Y5 Revenue: $19.2M
  • Platform-level multiples
  • ✓ The operating system
$250B in Creator Commerce. Zero Infrastructure for Food. We’re Building It.
The creator commerce layer for food — from audience to product to shelf.
$250B
Global Creator Economy (sponsorship → ownership shift, food is fastest-growing vertical, zero dedicated infra)
$25–37B
Creator-Led Food Opportunity (Pietra/Spring comps, LANCH is Europe-only/delivery/top-down, no US self-serve platform for shelf-stable)
95%
Of Food Creators Never Launch a Product (barrier is infrastructure not audience, Sessy Kitchen eliminates every one)
We proved the product (Phase 1: $20.3M Y5 trajectory). We proved the engine (Phase 2: creator capsules). Now we’re building the operating system
A Four-Layer Platform: Infrastructure → Commerce → AI → Content.
A four-layer architecture — infrastructure to intelligence.
Creator Infrastructure
Co-packer network · Packaging · Fulfillment · Storefronts
Commerce Marketplace
Consumer storefronts · Bundles · Limited drops · Tiered platform fee
AI Discovery Engine
Taste Graph · Creator Matching · Product Intelligence
Content Engine
Recipes, tutorials, creator storytelling — content drives commerce
Each layer feeds the next. Infrastructure enables commerce. Commerce generates data. Data powers discovery. Discovery fuels content.
Every Creator Brings Their Audience. Every Audience Discovers New Creators.
A self-reinforcing platform loop; each turn compounds the next.
Creators Join
Emerging food creators onboard to the platform
More Products
Creator products go live on the marketplace
More Content
Recipes, tutorials, and stories drive discovery
Consumers Discover
Taste Graph surfaces the right products
Consumers Purchase
Cross-creator baskets form
Data Improves
Data sharpens recommendation=more creators join
KEY SUCCESS METRIC - Cross-Creator Purchase Rate
Target: >20% by CY3; if not met, platform does not launch to full scale.
Three Ways to Win: Platform Take Rate, Manufacturing Fees, and Consumer Subscriptions.
Ranked by Y5 contribution - platform take rate leads | Combined Y5 Platform Revenue: $19.2M
#1 PRIORITY
Platform Take Rate on Creator GMV
Tiered: 22% on first $100K · 18% on $100–500K · 15% above $500K
Y5: $10.2M
#2
Manufacturing Facilitation Fee
$1 per unit on all self-serve production
Y5: $8.0M
#3
Consumer Subscription - AI Premium
$9.99/month · Freemium base model
Y5: $918K
THE FACE OF SESSY KITCHEN
Esther Choi - Tastemaker. Quality Gatekeeper. Cultural Anchor.
767K+
Total Social Following
28.2M+
Heat Eaters Views
$5.5M
Walmart Sales
Product Creator
Built the original Sessy product line
Quality Gatekeeper
Sets the standard for all creator collabs
Tastemaker
Platform face and cultural credibility
Esther IS Sessy Kitchen. Her taste defines the standard.
White Glove for Stars. Self-Serve for Rising Talent. One Platform for Both.
PHASE 2 — COLLABS
White Glove
Sessy manages everything
  • Creator earns: 15% royalty on net revenue
  • Who: Celebrity & established creators
  • Sessy handles: Production, packaging, fulfillment, marketing
  • Commitment: Full brand partnership
  • Entry: Invitation only
PHASE 3 — KITCHEN
Self-Serve
Creator uses platform tools
  • Creator pays: COGS + $1/unit facilitation fee
  • Sessy earns: Tiered take rate (22/18/15%) + $1/unit
  • Who: Emerging creators, food influencers
  • Tools: Storefront builder, co-packer network, fulfillment
  • Entry: Open platform
Upgrade Path: Self-serve creators exceeding $500K GMV become White Glove candidates.
We Don't Launch Until the Data Says So. Phase 3 Starts as an Internal Lab.
Not a consumer launch - an internal R&D engine funded by Phase 2 EBITDA.
1. Q1 2027: Lab Start
Internal R&D engine launches. No consumer access.
2. Q2 2027: First Real Data
Initial creator onboarding, product testing begins
3. H2 2027: Cross-Capsule Testing
Multi-creator product experiments, Taste Graph seeding
4. H1 2028: Internal Beta
50–100 invited users. Closed testing.
5. H2 2028: Expanded Beta
500–1,000 users. Retention tracking begins.
6. H1–H2 2029: Consumer Launch
Only if all gates are met. (see Slide 10)
$12.5–14.5K/mo
Lab Burn Rate
$150–174K/year
Annual Lab Cost
Lab is ~23% of Phase 2 Year 1 EBITDA ($699K). Fully funded by Phase 2 cash flow. Zero external capital required to reach beta.
Ten Metrics Must Clear Before We Launch. No Exceptions.
We raise from a position of strength, not to fund an experiment.
PHASE 2 GATES - Data Readiness
  • 25,000+ customers acquired
  • 40%+ repeat purchase rate
  • 10x+ LTV:CAC ratio
  • 20%+ EBITDA margin
  • 300+ content pieces published
KITCHEN GATES - Product Readiness
  • Working recommendation engine (Taste Graph v1)
  • 3+ curated co-packer partners onboarded
  • Self-serve creator tools functional
  • Internal beta: 70%+ retention rate
  • 5+ live creators with completed transactions
Both gate sets must be cleared before consumer launch. No exceptions. | This is a gated launch, not a scheduled one. The data decides.
Breakeven Year 2. $12.6M EBITDA by Year 5. Platform Margins.
Breakeven in Year 2. $12.6M EBITDA by Year 5.
From zero to $12.6M EBITDA through a disciplined sequence: two years of funded R&D, a deliberate consumer launch, breakeven in Year 2, then compounding platform scale.
$41.6M
Cumulative 5-Year Revenue
$17.7M
Cumulative Net Income
From 20 Creators to 400. From $1.5M GMV to $60M.
Creator velocity drives GMV. GMV drives platform value.
Each creator brings their own audience, content library, and product catalog - compounding the Taste Graph and increasing cross-creator discovery.
400
Active Creators by Y5
$60M
Platform GMV by Y5
Sempio Foods
Anchor Co-Packer Partner
Robust co-packer in network, anchored by Sempio Foods — 75+ year Korean condiment leader.
Limited Downside. Asymmetric Upside. Max Capital at Risk: $380K.
Limited downside. Asymmetric upside. The math works in every scenario.
DOWNSIDE PROTECTION: If gates are never met, Phase 3 never launches. Maximum capital at risk = $379.5K (lab burn only). Phase 2 continues independently and profitably.
Why Platform Economics Change Everything
Same revenue. Different economics. Radically different multiple.
CPG BRAND
Revenue: $19.2M
Multiple: 2.5x – 3.5x
Valuation: $48M – $67M
Commodity multiple. Inventory risk. Margin compression.
PLATFORM COMPANY
Revenue: $19.2M
Multiple: 10x – 15x
Valuation: $191.7M–$287.5M
Asset-light. Network effects. Recurring take rate.
4.0x - 4.3x VALUATION UPLIFT

Platform Comps: Shopify (14x), Faire ($12.4B), Goop ($250M), Thrive Market ($1B+)
Blended Midpoint: $150M – $200M Sessy Kitchen entity value at platform multiples.
The Complete Picture: $87M Combined Revenue by 2033
As Kitchen grows, the blended multiple shifts from CPG to platform.
CPG Brand = 3–5 Buyers. Platform Company = 15+. That's the Difference.
Pure CPG = 3–5 buyers. Platform company = 15+ buyers. More buyers = better terms.
Amazon
Food commerce + creator infrastructure
Shopify
Creator commerce platform expansion
Instacart
Food discovery and personalization
DoorDash
Grocery and specialty food expansion
TikTok
Creator-to-commerce vertical integration
Uber Eats
Food marketplace and specialty brands
The platform architecture doesn't just increase valuation — it multiplies the number of potential acquirers. More buyers = competitive process = better terms = higher exit probability.
THE TEAM
A Chef, a Creative, and an Operator Walk Into a Korean Kitchen...
Esther Choi (CEO / cofounder)
767K+ social following, $5.5M Walmart sales track record, and frequent Today Show, GMA & Food Network guest.
Jean Pyo (CCO / cofounder)
Brand architect behind Sessy's identity, with a track record in CPG, NYC restaurants, and Asian-American influencer partnerships.
Yannick Crespo (COO / cofounder)
Finance, Operations, CPG expertise. Previously in hospitality, health, and travel tech sectors.
Advisors
Vanessa Pham
Advisor
Harvard · Ex-Bain CPG Practice · Forbes 30 Under 30 · Co-founded Omsom (5M+ units, Whole Foods + Target, acquired 2024).

Kim Pham
Advisor
Co-founded Omsom · First female president Tech@NYU · Founding partner Dorm Room Fund & First Round Capital · 20B+ press impressions.
built a premium Asian food brand from DTC launch through national retail distribution.